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Martin Lazlo Rouillé

NATURAL SELECTN

Natural SelecTn is a mock and fantasized, Nike ad campaign - posters and films - that questions the icons that our civilization is producing, the continuity between organic and synthetics, and the status of plastic made with fossil fuels becoming the dominant species on planet earth .

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Film 1 - REDEFINE EVOLUTION - 0'32"

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Film 2 - RUN THE WORLD - 0'31"

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Film 3 - REMAIN UNFORGETTABLE - 0'35"

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BEHIND THE SCENE : Making the Natural SelecTN

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